In a TikTok video posted by NBA 2K, Davis, the cover athlete for NBA 2K20, teased that three cover athletes for the upcoming yearly release will be announced daily on June 30, July 1 and July 2. More NBA 2K21 information will also be released throughout the week, Davis said.
Game developer 2K will take a new social media approach for its reveals and content surrounding the game series. The game’s TikTok channel will “become the go-to hub for fans around the globe to check out the latest information on NBA 2K21 and exclusive behind-the-scenes content leading up to cover reveals,” according to a statement from the company.
Davis was the main NBA 2K20 poster player, while former NBA champion and Miami Heat star Dwyane Wade appeared on the Legend Edition. Davis was also a cover athlete for NBA 2K16, along with Stephen Curry and James Harden.
Davis is one of several athletes with multiple 2K franchise cover appearances, including Kobe Bryant, Michael Jordan, Shaquille O’Neal, Kevin Durant and LeBron James. The record for most cover appearances is five; it’s held by Allen Iverson, who made consecutive appearances from NBA 2K (released in 1999) to ESPN NBA Basketball 2K4 (released in 2003).